Apple AirTag
Last updated: 3 October 2026
The Apple AirTag is a coin-sized tracker for your keys or bag. You find it again with the Find My app on an iPhone. The second-generation AirTag came out on 26 January 2026 with a louder speaker and Precision Finding that works from up to 50% further away. Apple charges £29 for one and £99 for a four-pack, and on 3 October 2026 Amazon UK had the single AirTag in stock at £29.
Buy the Apple AirTag on Amazon UK, £29
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How the Apple AirTag finds things
An AirTag sends out a Bluetooth signal. When your iPhone is nearby, the Find My app can make the AirTag play a sound, or use Precision Finding to show an arrow and the distance to walk. Precision Finding also works on Apple Watch Series 9 or later with the new model.
When the AirTag is out of your phone's range, it relies on other people's Apple devices. Apple says more than a billion iPhones, iPads and Macs can pick up the signal and pass the location to you, anonymously and encrypted. So a bag left on a train can show up on your map once someone with an iPhone walks past it.
If you lose something, Lost Mode sends you a notification when the AirTag is found. Anyone who finds it can tap it with an NFC phone to see your contact details. You can also share an item's location with an airline, and Apple has partnered with more than 50 airlines, including British Airways and Virgin Atlantic.
What changed with the second generation
The new AirTag uses Apple's second-generation Ultra Wideband chip, the same one in the iPhone 17 range. According to Apple's January 2026 announcement, that lets Precision Finding guide you from up to 50% further away. The speaker is 50% louder, which Apple says means you can hear it from up to twice as far away.
The shape, the price and the battery stayed the same. Existing AirTag holders and key rings still fit.
Key facts
- Price: £29 for one, £99 for a four-pack, from Apple and Amazon UK on 3 October 2026
- Size: 31.9mm across and 8mm thick, a little wider than a £2 coin
- Weight: 11.8g
- Battery: a standard CR2032 coin cell that you replace yourself, lasting more than a year
- Water resistance: IP67, so it survives 30 minutes at a depth of 1 metre
- Works with: iPhone on iOS 26.2.1 or later, iPad on iPadOS 26.1 or later
- Subscription: none, tracking runs through the free Find My app
- Engraving: free initials or an emoji when you buy from Apple
Who the Apple AirTag suits
- iPhone owners who lose keys or wallets: the sound and the on-screen arrow find things in the house, and the Find My network covers the rest.
- People who fly with checked bags: an AirTag in your suitcase shows where it is, and you can share that location with the airline. Our gift guide for travel lovers has more ideas for frequent flyers.
- Families: one AirTag can be shared with up to five people, which suits the car keys or a bike that everyone uses.
The limits
You need an iPhone or iPad to set up and track an AirTag. Android phones can only detect an unknown AirTag travelling with them, as an anti-stalking alert, so an Android household needs a different tracker.
An AirTag is not a GPS tracker. It only updates its location when an Apple device passes close enough to pick up its signal, so in a remote spot its location may not update for a long time. It is a poor choice for tracking something that may be stolen, because the anti-stalking alerts warn the thief's phone that it is there.
Apple sells the four-pack for £99, so each AirTag works out at £24.75. If you need more than two, the pack costs less per tag.
Where to buy it in the UK
Amazon UK had the single AirTag in stock at £29 on 3 October 2026, and the four-pack at £99. Apple sells both on the Apple UK AirTag page for the same prices, with free engraving.
For how it performed in daily use against the first AirTag, read our new AirTag review.
Buying from Apple? Get 2% back first
I buy Apple Gift Cards in the JamDoughnut app, then spend them with Apple. JamDoughnut paid 2% instant cashback on Apple Gift Cards when I checked on 13 October 2026. The card covers hardware from an Apple Store or apple.com, plus App Store purchases and iCloud+. I bought my Mac this way. Apple takes up to eight gift cards per order, but not alongside PayPal or Apple financing.
Rates can change, so check the app before you buy. My JamDoughnut page uses a referral link.
FAQs
How much is an Apple AirTag in the UK?
£29 for one and £99 for a four-pack, both from Apple and Amazon UK on 3 October 2026.
Does the Apple AirTag need a subscription?
No. It works through the Find My app, which is free on every iPhone.
Does AirTag work with Android?
No. You need an iPhone or iPad to track one. Android phones can only warn you if an unknown AirTag is moving with you.
How long does the AirTag battery last?
Apple says more than a year. It takes a standard CR2032 coin cell, and your iPhone tells you when it needs replacing.
What is the difference between the old and new AirTag?
The second-generation AirTag has a 50% louder speaker, Precision Finding from up to 50% further away and Precision Finding on Apple Watch Series 9 or later. The price and the shape are the same.
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Image: Apple
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