Polaroid Now+ Generation 3

Last updated: 5 October 2026

What the Polaroid Now+ Gen 3 is

Polaroid announced the third generation of the Now and Now+ on 4 March 2025. The Now+ is the step up from the plain Now: it looks the same, but it adds Bluetooth and the Polaroid app.

For Generation 3, Polaroid upgraded the ranging sensor, flash and autofocus. Polaroid says this gives clearer pictures, even on very sunny days. The body also uses 40% recycled plastics.

What it does

• Two-zone autofocus: the camera picks between two focus zones, 0.40m to 1.3m for close shots and 1.0m to infinity for everything else.
• App control: the Polaroid app adds aperture priority, manual mode, double exposure, a self-timer and a remote shutter.
• Six apertures: from f64 to f11, so you can choose how much light gets in when you shoot in manual.
• Tripod mount: useful for self-timer group shots and longer exposures.
• Rechargeable battery: a lithium-ion battery that charges over USB-C and lasts up to 15 packs of film per charge.

Key facts

• Price: £139.99 from Polaroid UK, £96.16 for Arctic Blue on Amazon UK on 5 October 2026
• Film: Polaroid i-Type and 600 film
• Colours: Arctic Blue, Coral, Black and White
• Size: 150.2mm x 112.2mm x 96mm
• Weight: 452g without film
• In the box: camera, wrist strap, quick start guide and safety leaflet

Who it suits

• People who want more than point and shoot: the app opens up manual settings and double exposures.
• Anyone with an older i-Type or 600 stash: both film types work, so nothing goes to waste.
• Gift buyers: it looks like a classic Polaroid and comes in four colours.

For more ideas in the same vein, our gifts for photo lovers collection rounds up cameras, books and kit.

The limits

Film is the real running cost. A pack of Polaroid Color i-Type film is £16.99 on Polaroid UK and holds 8 photos, so each shot costs about £2.

Also, this Amazon listing is the camera only, with no film in the box.

In addition, lens filters are not included. Polaroid sells a five-piece Now and Now+ filter set separately, and it lists this camera as compatible.

Finally, the camera weighs 452g before film, so it is a bag camera rather than a pocket one.

Where to buy the Polaroid Now+ Gen 3 in the UK

On 5 October 2026 Amazon UK had the Arctic Blue camera at £96.16, sold and dispatched by Amazon, with a 4.3 star average from 249 ratings. That is well under Polaroid's own £139.99. The full specification is on the Polaroid UK product page.

See the Arctic Blue camera on Amazon UK

FAQs

How much is the Polaroid Now+ Gen 3 in the UK?

Polaroid lists it at £139.99. On 5 October 2026 Amazon UK had the Arctic Blue camera at £96.16.

Does it take 600 film?

Yes. Polaroid lists both i-Type and 600 film as compatible.

Does the Polaroid Now+ replace the OneStep+?

Yes. The OneStep+ was Polaroid's earlier app-connected camera and is no longer made. The Now+ line took over that role, and Generation 3 is the current model.

How long does the battery last?

Polaroid quotes up to 15 packs of film per charge. You recharge it over USB-C.

Do I need the app?

No. The camera works on its own with autofocus and flash. However, you need the app for manual mode, aperture priority, double exposure and the remote shutter.

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