Subprime Attention Crisis - The precarity of online advertising - £11.99
A book that covers an in-depth analysis of the absolute mosh pit that online advertising has become. Your attention has never been more desired than it is right now, but the true value of it (much like subprime mortgages) has been completely misrepresented. If online ad infrastructure goes belly up tomorrow the internet and everything we get today for free on it will become available only to those who can afford the premiums.
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