SureFeed Microchip Pet Feeder

Last updated: 5 October 2026

Buy the SureFeed feeder on Amazon UK

What the SureFeed microchip feeder does

A sensor at the front spots a pet walking up, and the reader checks its microchip. If the chip is one the feeder has learned, the lid lifts. When the cat walks away, the lid closes and seals the bowl, so wet food stays moist and flies stay out.

It does not portion food or feed on a timer. You still fill the bowl yourself, and the feeder decides only who can eat from it.

Key features

Microchip or collar tag

It reads the identification microchips UK vets implant, and one RFID collar tag comes in the box for a cat without a chip. The memory holds up to 32 pets, so one feeder can serve two or three cats who are allowed to share while keeping a fourth out.

Sealed lid

A seal around the bowl closes when the lid comes down. Wet food left for a grazer stays fresher than it would in an open dish, which matters most on warm days.

Training mode

Training mode starts with the lid open and closes it a little more over time. A nervous cat gets used to the movement and the sound before it ever has to push its head in.

Batteries and warranty

It takes four C batteries, which are not included, and Sure Petcare quotes six months from a set. There is no mains or USB option. The Sure Petcare product page lists the three-year warranty and the full specifications.

Size and what is in the box

The feeder is 320mm deep, 230mm wide and 200mm tall, about the length of a shoebox and a little taller. Give it a spot where a cat can walk straight up to the front.

In the box are one grey bowl, one grey split bowl for wet and dry food side by side, a grey mat and one RFID collar tag. Buy the four C batteries before it arrives.

Standard and Connect models

The standard SureFeed works on its own, with no WiFi. Sure Petcare also sells the Microchip Pet Feeder Connect, which needs the Sure Petcare Hub and logs each visit and how much was eaten in the Sure Petcare app. That record helps if a vet wants to track a cat's intake on a prescription or weight-loss diet. For stopping theft, the standard model does the job.

Who the SureFeed suits

It suits a house with two or more cats where one eats the other's food, or a house where one cat is on a prescription or weight-control diet. A dog that raids the cat bowl gets locked out too, as long as the dog's chip is not registered.

If you have one cat and nobody else gets near the bowl, you do not need it. A covered bowl or an ordinary dish does the same job for far less.

Our experience with the SureFeed

We have used one daily at home for more than six months, with one cat who grazes and one who finishes his own bowl and then goes looking for hers. The full story, including training and battery life, is in our SureFeed feeder review.

Buy the SureFeed Microchip Pet Feeder on Amazon UK

Frequently asked questions

How much does the SureFeed microchip feeder cost?

Sure Petcare sells it for £120. On 5 October 2026 Amazon UK had it at £114.99, sold by Sure Petcare.

Does the SureFeed work with UK microchips?

Yes. It reads the identification microchips UK vets use, and it comes with one RFID collar tag for a pet that is not chipped.

Can more than one cat use the same feeder?

Yes. It stores up to 32 pets, and every registered pet can open it. To stop one cat eating another's food, register only the cat the bowl belongs to, and give the other cat its own bowl or its own feeder.

Is the SureFeed microchip feeder noisy?

The lid makes a soft click as it opens and closes. Training mode lets a nervous cat get used to the sound gradually.

What is the difference between the SureFeed and the SureFeed Connect?

The standard feeder only controls who eats. The Connect adds the Sure Petcare Hub and app, which record when each pet ate and how much.

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