Last updated: 31 March 2026
By Stiv · Design, technology and personal finance
This is an opinion piece. Views expressed are the author's own and do not constitute professional advice.
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Cool Factor: 4/5 - Stone Cold
I had been putting off buying new running shoes for months, partly because the choice is overwhelming, and partly because I have a mild pre-existing lower back injury and really didn't want to make it worse with the wrong pair. After reading advice from sports science and medical experts that the best way to buy running shoes is to get a proper gait analysis in London first, I booked a session at Runlimited's Borough Yards store on Dirty Lane in SE1. For £5 paid upfront at booking, it was one of the best running-related decisions I've made.
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