Last updated: 25 April 2026
By Stiv · Design, technology and personal finance
This is an opinion piece. Views expressed are the author's own and do not constitute professional advice.
This article contains affiliate or referral links. If you click through and sign up I may earn a commission or referral bonus at no extra cost to you. It does not affect my editorial view.
When Alan Carr wore a Wax London overshirt on Celebrity Traitors, it caught our eye. Stylish, well-cut, and effortlessly cool. So we bought a few pieces. The clothes? Great. The experience of actually being a Wax London customer? Not so much. Here is why UK made clothing matters more than a nice label, and why Community Clothing deserves your money instead.
This is a tale of two brands, one that looks the part and one that lives it. If you care about where your clothes come from and how you are treated when something goes wrong, read on.
The Alan Carr Effect
You probably remember Alan Carr's winning turn on the first series of Celebrity Traitors in late 2025. The comedian charmed, deceived, and ultimately won the entire prize pot of £87,500 for Neuroblastoma UK. However, it was not just his gameplay that caught attention. Viewers noticed his wardrobe too, specifically a Wax London Whiting Overshirt in Orange Pike Check that looked absolutely fantastic on screen. Wax London themselves confirmed the outfit in their 2025 year-in-review blog post. Speaking of the show, if you want to nail your colours to the mast, we sell our own Traitor and Faithful caps to help fund the site.
That is what got us looking at Wax London in the first place. As a result, we placed an order. And at first, we were impressed.
Wax London: Great Clothes, Terrible Service
Let us be fair. The Wax London pieces we bought looked and felt excellent. The fabrics are interesting, the fits are considered, and the design sits in that sweet spot between smart and casual. We can see why the brand has landed stockists like Liberty, Harvey Nichols, and END Clothing. On the surface, Wax London gets a lot right.
Dig a little deeper, though, and things get less impressive. Despite marketing language about sustainability and integrity, Wax London manufactures across 20 countries, including Portugal, Italy, India, and Bangladesh. The brand does have an Integrity page on its website referencing supply chain mapping and alignment with UN Sustainable Development Goals. Some of their mill partners hold OEKO-TEX certifications. However, independent rating platform Good On You scores Wax London just 2 out of 5 on its People rating, noting that the brand does not disclose where its final stage of production takes place, does not publicly share its Code of Conduct, and provides no evidence that workers in its supply chain are paid a living wage. Their overall rating is "It's a Start."
Then one of our items developed a fault after about 30 days. Nothing dramatic, but clearly a defect. So we contacted Wax London to arrange a return.
Four Emails and a Lesson in Consumer Rights
Wax London's initial response was essentially: no returns. Their own returns policy window had closed, and that was that. Except it is not that simple, because a shop's returns policy does not override your statutory rights under UK law.
Under the Consumer Rights Act 2015, goods must be of satisfactory quality, fit for purpose, and as described. If a fault develops within the first six months, it is presumed to have been present at the point of sale unless the retailer can prove otherwise. Within the first 30 days you can reject and get a full refund. After 30 days but within six months, you are entitled to a repair or replacement at the very least.
We explained this to Wax London. It took four emails before they offered an exchange. No apology, no acknowledgement that their initial response was wrong, and certainly no sense that they valued us as customers. For a brand selling overshirts at £155 each, that is pretty poor.
Community Clothing: A Masterclass in Getting It Right
Now compare that experience with Community Clothing. About eight months ago, we bought a three-pack of underwear from them. One pair developed a fault after 30 days. We contacted their customer service, explained the issue, and they immediately sent out a replacement three-pack. No quibbling, no back-and-forth, no mention of returns windows. Just a quick, generous response that made us want to buy from them again.
That alone would be enough to recommend Community Clothing. But there is much more to the story.
Who Are Community Clothing?
Community Clothing was founded in 2016 by Patrick Grant, the Savile Row tailor best known as a judge on The Great British Sewing Bee. The brand is a social enterprise with a straightforward mission: make high-quality, affordable basics entirely in the UK and create skilled jobs in communities that need them most. Grant raised over £88,000 through a Kickstarter campaign to launch the business, and it has grown steadily ever since.
Everything Community Clothing sells is designed and made in the UK across more than 30 factories. Many of those factories sit in some of the most economically deprived areas of the country, including traditional textile heartlands in Lancashire, Yorkshire, the East Midlands, and the South of Scotland. The brand exists specifically to keep these factories running and their workers employed year-round, filling the gaps left by the fashion industry's seasonal production cycle.
Community Clothing's credentials go beyond words on a website. In 2022, they supplied the opening ceremony uniforms for Team England at the Birmingham Commonwealth Games, manufactured entirely within 100 miles of the host city. Their range has been stocked at John Lewis since 2021. And according to their own published figures, their markup sits at around 30% of comparable brands, because they sell direct to consumers and keep marketing costs below 5% of their budget.
Fair Is Fair: No Brand Is Perfect
In the interest of balance, Good On You rates Community Clothing "It's a Start" overall as well, noting gaps in environmental policy and no published Code of Conduct. However, their People score is "Good," specifically because their final production stage happens in the UK and they trace most of their supply chain. That is a significant difference from Wax London's "Not Good Enough" People rating. Neither brand is perfect, but one is clearly further ahead on accountability.
Why UK Made Clothing Matters
Buying UK made clothing is not just about patriotism or nostalgia. It has practical benefits that affect quality, accountability, and the economy.
Shorter supply chains. Fewer stages between factory and customer means less environmental impact and easier quality control. When something goes wrong, there is a clear line of responsibility.
Skilled employment. The UK textile industry has declined dramatically. Employment in British clothing manufacturing fell from 1.4 million in the 1970s to just 50,000 by the 2020s. Brands like Community Clothing actively reverse that trend by providing year-round work for skilled machinists and craftspeople.
Transparency. When a brand manufactures domestically, it is far easier to verify working conditions, material sourcing, and environmental practices. Community Clothing publishes where they source their raw materials, yarn, cloth, and finished products on their website.
Consumer protection. UK-based manufacturers and retailers are fully subject to UK consumer law, including the Consumer Rights Act 2015. That matters when something goes wrong.
Your Rights When Clothes Go Wrong
Whether you buy from Wax London, Community Clothing, or anywhere else, your statutory rights are the same. Here is what you need to know under the Consumer Rights Act 2015.
First 30 days: If a product is faulty, not as described, or unfit for purpose, you can reject it and claim a full refund. This is called the short-term right to reject.
30 days to 6 months: You are entitled to a repair or replacement. If the repair fails or the replacement is also faulty, you can then claim a refund. During this period, the retailer must prove the item was not faulty when sold.
After 6 months: The burden of proof shifts to you. You need to demonstrate the fault was present at the time of delivery, which can be harder to do without evidence.
Crucially, a shop's own returns policy cannot override these statutory rights. If a retailer tells you that their returns window has closed and therefore they will not help with a faulty item, that is not the full picture. Your legal rights exist separately from any store policy. Which? has an excellent breakdown of the Consumer Rights Act if you want the full details.
The Verdict
Wax London makes good-looking clothes. We will not pretend otherwise. But good-looking clothes are not enough when the brand behind them tries to dodge its responsibilities the moment something goes wrong. Four emails to get an exchange on a faulty product is not acceptable from any retailer, let alone one charging £155 for an overshirt. Add in a "Not Good Enough" rating from Good On You on workers' rights, and the picture starts to look less appealing than the marketing suggests.
Community Clothing is not flawless either. Their overall Good On You score is the same as Wax London's. But they score higher where it counts most: their People rating is "Good," everything is genuinely made in the UK, and when we had a problem they resolved it instantly and generously. That is the kind of brand worth supporting.
If the Alan Carr effect has you looking for stylish, well-made menswear, skip the brand he wore on telly and go straight to Community Clothing instead. Your wardrobe and your conscience will thank you.
We have no affiliate or referral relationship with Community Clothing or Wax London. All opinions are based on our own purchasing experience. Good On You ratings were accurate at the time of writing. Consumer rights information is general guidance, not legal advice.
FAQs
Is Community Clothing actually made in the UK?
Yes. Everything Community Clothing sells is designed and manufactured in the UK across more than 30 factories. Many are in traditional textile regions like Lancashire, Yorkshire, and Scotland. The brand was founded specifically to support British manufacturing, and Good On You confirms their final production stage happens in the UK.
What are my rights if clothing is faulty after 30 days?
Under the Consumer Rights Act 2015, if a fault develops between 30 days and six months after purchase, you are entitled to a repair or replacement. The retailer must prove the item was not faulty when sold. A shop's own returns policy does not override these statutory rights.
How does Wax London rate on sustainability?
Independent platform Good On You gives Wax London an overall rating of "It's a Start" (approximately 2.5 out of 5). The brand scores 3/5 on Planet, 2/5 on People, and 4/5 on Animals. The main concerns are a lack of transparency around final production locations, no publicly available Code of Conduct, and no evidence of living wages in its supply chain.
What did Alan Carr wear on Celebrity Traitors?
Alan Carr wore a Wax London Whiting Overshirt in Orange Pike Check during the first series of Celebrity Traitors on BBC One in late 2025. Wax London confirmed the outfit on their own blog. The overshirt retails at £155.
Where can I buy Community Clothing?
You can buy directly from communityclothing.co.uk or find selected items at John Lewis online and in store. The brand also holds occasional pop-up shops at retailers including Selfridges.
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