Bookshop.org Easter Giveaway: Win a £400 Gift Card This Weekend

Last updated: April 2026

By Stiv · Design, technology and personal finance

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The Bookshop.org Easter giveaway is live this weekend, and it is one of the simplest prize draws going. Buy any book from Bookshop.org between 3 and 6 April 2026, and you will be automatically entered into a draw to win a £400 digital gift card. That is it. No forms, no codes, no hoops. Just buy a book and you are in.

How the Bookshop.org Easter giveaway works

The promotion runs from Friday 3 April to the end of Monday 6 April 2026 (Easter weekend). Every purchase made on uk.bookshop.org during that window counts as an entry into the prize draw. Physical books, ebooks, and gift cards all qualify, so even last-minute digital purchases count.

One winner will receive a £400 digital gift card, redeemable on Bookshop.org. The gift card value never expires, and it gets added to your account as store credit. In other words, it is a very generous book voucher with no strings attached.

Why Bookshop.org is worth your money

If you have not used Bookshop.org before, here is the short version. It is an online bookshop built specifically to support independent bookshops across the UK. When you buy a book, 30% of the cover price goes directly to a local bookshop of your choice. If you do not pick one, 10% goes into a shared pool distributed to all participating indie bookshops. As a result, your money goes to the people who actually care about books rather than padding the margins of a tech giant.

Additionally, Bookshop.org is a certified B Corporation, meaning it meets strict standards for social and environmental performance. It also offers carbon neutral delivery. For anyone who cares about where their money ends up, this is about as good as online book buying gets.

Need inspiration? Start here

Not sure what to buy? We have put together a list of the greatest books of all time on Bookshop.org. It pulls from over 600 "best of" lists and covers everything from literary classics to modern page-turners. Whether you are after fiction, non-fiction, or something to finally tick off the bucket list, it is a solid starting point.

Alternatively, you could pick up an ebook. Bookshop.org launched its ebook platform in the UK in late 2025, so you can now buy digital editions and still support your local indie bookshop. That makes it a genuine alternative to Amazon's Kindle ecosystem.

Browse books on Bookshop.org

Quick details at a glance

What: Buy any book and enter a prize draw to win a £400 Bookshop.org gift card.
When: 3 to 6 April 2026 (Easter weekend).
Where: uk.bookshop.org.
Who wins: One winner, drawn at random after the promotion ends.
What counts: Physical books, ebooks, and gift card purchases.

Frequently asked questions

How do I enter the Bookshop.org Easter giveaway?

Simply buy any book (or ebook or gift card) from uk.bookshop.org between 3 and 6 April 2026. Your purchase automatically counts as an entry. There is no separate form to fill in.

Does the £400 gift card expire?

No. Bookshop.org gift cards never expire. The balance is added to your account as store credit, and you can spend it whenever you like.

Can I use the gift card in a physical bookshop?

Unfortunately not. Bookshop.org gift cards can only be redeemed online at bookshop.org. However, your purchase still financially supports independent bookshops through the profit-sharing model.

Do ebook purchases count?

Yes. According to the promotion details, ebooks and gift card purchases both count as valid entries alongside physical book orders.

What is Bookshop.org?

Bookshop.org is an online bookshop on a mission to financially support local, independent bookshops. It launched in the UK in November 2020 and is a certified B Corporation. When you buy through the platform, a significant portion of the sale goes directly to indie bookshops.