Apple's UK prices are in. The iPhone 18 Pro starts at £1,199, the Pro Max at £1,299, and the foldable iPhone Duo at £1,999. Every tier and both launch dates.
Everything Apple announced at the Surprise and Shine event, with UK prices and dates, plus an honest look at how close the rumours got.
Last updated: 9 September 2026iPhone 18 Pro
By Stiv · Design, technology and personal finance
Nobody outside Apple knows whether a phone called the iPhone 18 Pro exists. What Apple has confirmed is a date. Wednesday 9 September, 6pm UK time, at an event it is calling Surprise and shine. Everything else you have read this week, including the name in that first sentence, is reporting rather than fact, so I have kept the two apart all the way down this page.
This article contains affiliate or referral links. If you click through and sign up I may earn a commission or referral bonus at no extra cost to you. It does not affect my editorial view.
This is not financial or buying advice. Prices and launch dates change, and most of the product detail below is unconfirmed reporting, so check Apple's own pages before you spend anything.
Thinking of buying the outgoing model instead?
My Back Market page carries the current discount code, the minimum spend and what the warranty actually covers.
Get the Back Market discount code
Below: what Apple has actually said, why the first keynote of the Ternus era is the more interesting story, and the price problem Apple warned everyone about back in June.
Read more
August 29, 2026Comments are off for this post.
Best Commuter Backpacks UK 2026
Eleven commuter backpacks from £45 to £450, every price checked in Britain on 28 August 2026, and one honest downside named for every single pick.
August 17, 2026Comments are off for this post.
Best Meal Kits UK 2026: What We’d Actually Order This Autumn
Seven recipe boxes, ranked for dark evenings and a suspiciously warm September. Real per-portion prices, the postcodes each one refuses to deliver to, and one genuine flaw per box. No sponsored placements.
August 6, 2026Comments are off for this post.
Best Garden Gadgets UK 2026: 12 Picks Worth Buying Now
Twelve garden gadgets tested against real independent reviews, with confirmed UK prices, one honest downside each, and a plain answer on what to buy now versus wait for Black Friday.
July 22, 2026Comments are off for this post.
Best Board Games for Adults UK 2026: 13 We’d Actually Play
The 13 board games for adults we would actually play in 2026, from cheap party classics to heavy strategy, with UK prices and honest, mood-by-mood picks.
July 19, 2026Comments are off for this post.
Best Reusable Coffee Cups UK 2026
The best reusable coffee cups in the UK for 2026, tested for real. Which ones seal, survive the dishwasher and actually get filled by a barista.
July 6, 2026Comments are off for this post.
Which Huel to Buy? Every Huel Product Compared 2026
Which Huel to buy in 2026? We compare every Huel product, from Powder and Black Edition to Diet, bars and greens, with honest pros and cons.
June 29, 2026Comments are off for this post.
Best Refurbished iPads UK 2026: Which One to Buy
The best refurbished iPads to buy in the UK in 2026, ranked by who they suit, with Back Market and Amazon Renewed compared so you can pick the cheapest route.
Follow us: Instagram
Copyright 2026 CoolCuration | Privacy Policy | Cookie Policy | Affiliate Disclosure | Cool Factor
-----------
We are proud supporters of a safer more private internet via encouraging people to use Brave browser and are actively taking on Spammers as part of ProjectHoneypot. This site is hosted on servers that run on 100% renewable energy in the UK thanks to GreenWebHosting.
This site contains affiliate links, including to Amazon.com and Amazon.co.uk. We may earn a commission if you make a purchase or sign up for a service via these links, at no extra cost to you. All offers and promotions are accurate at the time of publication but are subject to change or withdrawal by the businesses featured. We cannot guarantee their continued availability. Read our full affiliate disclosure.
Reviews and opinions on CoolCuration reflect the personal experience of our writers at the time of publication. They are not professional endorsements and your experience may differ. Scores use our Cool Factor rating system and are given independently of any commercial relationship.
All content on CoolCuration is provided for informational and entertainment purposes only. It does not constitute financial advice, investment recommendations or an endorsement of any product or service. We are not authorised by the Financial Conduct Authority and do not offer personalised financial guidance. You should always do your own research or consult a qualified financial advisor before making any financial decisions.