Apple's UK prices are in. The iPhone 18 Pro starts at £1,199, the Pro Max at £1,299, and the foldable iPhone Duo at £1,999. Every tier and both launch dates.
Everything Apple announced at the Surprise and Shine event, with UK prices and dates, plus an honest look at how close the rumours got.
Last updated: 9 September 2026iPhone 18 Pro
By Stiv · Design, technology and personal finance
Nobody outside Apple knows whether a phone called the iPhone 18 Pro exists. What Apple has confirmed is a date. Wednesday 9 September, 6pm UK time, at an event it is calling Surprise and shine. Everything else you have read this week, including the name in that first sentence, is reporting rather than fact, so I have kept the two apart all the way down this page.
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This is not financial or buying advice. Prices and launch dates change, and most of the product detail below is unconfirmed reporting, so check Apple's own pages before you spend anything.
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Below: what Apple has actually said, why the first keynote of the Ternus era is the more interesting story, and the price problem Apple warned everyone about back in June.
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March 24, 2026Comments are off for this post.
Apple Studio Display XDR Review: Is £2,999 Worth It?
Last updated: March 2026
By Stiv · Design, technology and personal finance
This is an opinion piece. Views expressed are the author's own and do not constitute professional, financial, or purchasing advice.
This article contains affiliate or referral links. If you click through and sign up I may earn a commission or referral bonus at no extra cost to you. It does not affect my editorial view.
The Apple Studio Display XDR review everybody has been waiting for. Seven years on from the Pro Display XDR, Apple has finally returned to the professional monitor space -- and this time, at a price that won't require a second mortgage. Sort of. At £2,999, the Studio Display XDR is still a serious investment, but for the first time in a long while, Apple's premium display actually makes sense for a wider audience of creatives and professionals. Whether it makes sense for you is a different question entirely.
Cool Factor
★★★★☆
4 out of 5 — Stone cold
March 5, 2026Comments are off for this post.
iPhone 17e UK: What You Actually Get for £599
This is an opinion piece. Views expressed are the author's own and do not constitute professional advice.
This article contains affiliate or referral links. If you click through and sign up I may earn a commission or referral bonus at no extra cost to you. It does not affect my editorial view.
The iPhone 17e UK launch lands on 11 March 2026 at £599 — the same price Apple charged for the 16e last year — but this time you're getting double the storage, MagSafe, and a faster chip. It's not a revolution. It was never meant to be. Here's our honest take on what Apple's cheapest iPhone actually delivers and where it quietly cuts corners.
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March 3, 2026Comments are off for this post.
iPhone 16e vs iPhone 17e Buyer’s Guide: Every Upgrade That Matters
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Looks like Apple’s “affordable iPhone” is now a yearly habit, and the iPhone 16e vs 17e decision is basically: do you want MagSafe and more storage, or do you want to save cash on a still-solid phone?
The iPhone 16e brought the modern basics (full-screen design, Face ID, USB-C, 48MP camera) into the budget lane. The new iPhone 17e keeps the same vibe, but upgrades the bits you’ll notice every day: charging, storage, durability, and silicon.
Quick take: If you use wireless charging (or want magnetic car mounts, wallets, and snap-on accessories), the 17e is the easy pick. If you’re buying outright and see a chunky discount on the 16e, that’s when the older model becomes tempting.
February 1, 2026Comments are off for this post.
New AirTag Review UK: AirTag 2 vs Gen 1 Compared
Last updated: 27 March 2026
By Stiv · Design, technology and personal finance
This is an opinion piece. Views expressed are the author's own and do not constitute professional advice.
This article contains affiliate or referral links. If you click through and sign up I may earn a commission or referral bonus at no extra cost to you. It does not affect my editorial view.
Cool Factor: 4/5
If you're looking for a new AirTag review, here's the short version: Apple's 2nd generation AirTag is louder, tracks from further away, and costs the same as before. It's a genuinely useful upgrade, especially for travellers. However, for many people who mostly lose things around the house, a discounted Gen 1 pack still makes plenty of sense. So which one should you actually buy? Let's break it down.
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