Everything Apple announced at the Surprise and Shine event, with UK prices and dates, plus an honest look at how close the rumours got.
Last updated: 9 September 2026iPhone 18 Pro
By Stiv ยท Design, technology and personal finance
Nobody outside Apple knows whether a phone called the iPhone 18 Pro exists. What Apple has confirmed is a date. Wednesday 9 September, 6pm UK time, at an event it is calling Surprise and shine. Everything else you have read this week, including the name in that first sentence, is reporting rather than fact, so I have kept the two apart all the way down this page.
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This is not financial or buying advice. Prices and launch dates change, and most of the product detail below is unconfirmed reporting, so check Apple's own pages before you spend anything.
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Below: what Apple has actually said, why the first keynote of the Ternus era is the more interesting story, and the price problem Apple warned everyone about back in June.
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