Feliway Optimum starter kit box with plug in diffuser and 48ml refill vial

Feliway Optimum Plug In

Last updated: 11 October 2026

The Feliway Optimum plug in is a calming diffuser for cats. It plugs into a wall socket and releases a synthetic pheromone complex that Feliway says helps with spraying, scratching, hiding and tension between cats. The starter kit has one diffuser and a 48ml refill that lasts about 30 days. On 11 October 2026 Amazon UK had the starter kit at £20.18, sold and dispatched by Amazon.

Buy the Feliway Optimum on Amazon UK, £20.18

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What the Feliway Optimum plug in is

Feliway is made by Ceva, an animal health company. Its older Feliway Classic copies the facial pheromone cats leave when they rub their cheeks on furniture, which marks a place as safe. Optimum uses a newer pheromone complex that Feliway designed to cover more signs of stress.

You plug it in and leave it switched on. There is no scent for people, and Feliway says it has no effect on other pets.

What it is meant to help with

  • Urine spraying around the house
  • Scratching walls and furniture
  • Tension between cats: chasing, blocking, staring or fighting
  • Hiding and fearfulness
  • Change: a house move, building work, or a new pet or baby

Key facts

  • Price: £20.18 on Amazon UK on 11 October 2026; £20.58 direct from Feliway
  • In the box: one diffuser and one 48ml refill
  • Refill life: about 30 days, left on 24 hours a day
  • Coverage: up to 70 square metres per diffuser, about the floor area of a two-bedroom flat
  • Diffuser life: Feliway's subscription swaps in a new diffuser every six months
  • Compatibility: Optimum refills fit Feliway Classic and Feliway Friends diffusers
  • Charity: Feliway gives 10p to Cats Protection for each UK sale of an Optimum diffuser

Who the Feliway Optimum suits

  • Multi-cat homes where two cats do not get on.
  • Owners about to move house or redecorate, if they start it before the change.
  • Cats that spray or scratch once a vet has ruled out a medical cause.

If you are weighing it against the plant-based alternative, our Feliway vs Pet Remedy comparison sets the two side by side.

The limits

It does not work on every cat. On Feliway's own shop the starter kit averages 3.9 out of 5 from 204 reviews, and 37 of those reviewers gave it one star.

Feliway says many owners see a change within seven days but recommends at least a month before you judge it. That means at least one refill on top of the starter kit.

Refills are an ongoing cost, about £19 to £25 a month depending on where you buy. Feliway's own subscription takes 30% off.

Placement matters. Feliway says the diffuser needs 1.2 metres of clear space above it, and it will not work well behind furniture, under shelves, near curtains or in a hallway.

A sudden change in behaviour can have a medical cause, so see a vet if your cat starts spraying or hiding out of the blue.

Where to buy the Feliway Optimum in the UK

Amazon UK sells the starter kit new, sold and dispatched by Amazon, and Feliway sells it direct. The full instructions and FAQs are on Feliway's UK product page.

For a cat that fights over food, the SureFeed microchip feeder only opens for the cat it is set up for.

Feliway Optimum on Amazon UK

Looking after a cat? The cat care guides put every litter, food, health and gift page on CoolCuration in one place.

FAQs

How much is the Feliway Optimum plug in?

Amazon UK had the starter kit at £20.18 when I checked on 11 October 2026, and Feliway had it at £20.58.

How long does the Feliway Optimum take to work?

Feliway says many owners see a difference within seven days, and recommends using it for at least a month.

How long does a Feliway Optimum refill last?

About 30 days if the diffuser is left on all the time.

Can I put an Optimum refill in a Feliway Classic diffuser?

Yes. Optimum refills fit Classic and Friends diffusers.

Is Feliway Optimum safe for dogs?

Feliway says the pheromones only affect cats, and people cannot smell them.

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Prices and stock change. The affiliate links on this page earn a commission at no extra cost to you, and brands do not choose what we feature. This page is not veterinary advice.

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