
Last updated: 11 October 2026
The Feliway Optimum plug in is a calming diffuser for cats. It plugs into a wall socket and releases a synthetic pheromone complex that Feliway says helps with spraying, scratching, hiding and tension between cats. The starter kit has one diffuser and a 48ml refill that lasts about 30 days. On 11 October 2026 Amazon UK had the starter kit at £20.18, sold and dispatched by Amazon.
Buy the Feliway Optimum on Amazon UK, £20.18
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Feliway is made by Ceva, an animal health company. Its older Feliway Classic copies the facial pheromone cats leave when they rub their cheeks on furniture, which marks a place as safe. Optimum uses a newer pheromone complex that Feliway designed to cover more signs of stress.
You plug it in and leave it switched on. There is no scent for people, and Feliway says it has no effect on other pets.
If you are weighing it against the plant-based alternative, our Feliway vs Pet Remedy comparison sets the two side by side.
It does not work on every cat. On Feliway's own shop the starter kit averages 3.9 out of 5 from 204 reviews, and 37 of those reviewers gave it one star.
Feliway says many owners see a change within seven days but recommends at least a month before you judge it. That means at least one refill on top of the starter kit.
Refills are an ongoing cost, about £19 to £25 a month depending on where you buy. Feliway's own subscription takes 30% off.
Placement matters. Feliway says the diffuser needs 1.2 metres of clear space above it, and it will not work well behind furniture, under shelves, near curtains or in a hallway.
A sudden change in behaviour can have a medical cause, so see a vet if your cat starts spraying or hiding out of the blue.
Amazon UK sells the starter kit new, sold and dispatched by Amazon, and Feliway sells it direct. The full instructions and FAQs are on Feliway's UK product page.
For a cat that fights over food, the SureFeed microchip feeder only opens for the cat it is set up for.
Looking after a cat? The cat care guides put every litter, food, health and gift page on CoolCuration in one place.
Amazon UK had the starter kit at £20.18 when I checked on 11 October 2026, and Feliway had it at £20.58.
Feliway says many owners see a difference within seven days, and recommends using it for at least a month.
About 30 days if the diffuser is left on all the time.
Yes. Optimum refills fit Classic and Friends diffusers.
Feliway says the pheromones only affect cats, and people cannot smell them.
Prices and stock change. The affiliate links on this page earn a commission at no extra cost to you, and brands do not choose what we feature. This page is not veterinary advice.
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