Last updated: 26 March 2026
By Stiv · Design, technology and personal finance
This is an opinion piece. Views expressed are the author's own and do not constitute professional advice. This post contains links to a product sold by CoolCuration.
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What billionaire perfume actually smells like is one of the internet's most persistent late-night search queries. So we looked into it. The honest answer? Nobody really knows. There are no confirmed endorsements, no verified interviews, and no "signature scent" launches from the world's richest people. However, that hasn't stopped millions of us from wondering. In this post, we break down what we do know, what we can reasonably guess, and why a parody fragrance might be the closest anyone gets to smelling like a billionaire.
Do Billionaires Even Wear Perfume?
In short, we have no idea. There is no public, verified information about what fragrance Elon Musk wears. The same applies to Jeff Bezos, Mark Zuckerberg, and most people with more money than small countries.
No interviews. No endorsements. No "launching my signature scent" moments. That all makes sense, of course. If you're worth hundreds of billions, you probably don't feel compelled to tell anyone what you smell like.
Despite that, the question keeps coming up. People search for billionaire perfume recommendations constantly. And the fragrance industry is more than happy to fill the gap with marketing.
What Would a Billionaire Perfume Smell Like?
Because we can't confirm anything, let's speculate. After all, that's half the fun.
If tech billionaires do wear fragrance, it probably isn't a viral TikTok scent. It's unlikely to be anything with a massive logo or anything that shouts for attention. Instead, it's more likely something woody, musky, and expensive-smelling. Think deep warmth, quiet confidence, and a scent that takes over the room while pretending to be subtle.
To put it another way, the kind of fragrance someone calls "understated" right before it dominates every conversation.
Our Entirely Unscientific Breakdown
For the sake of entertainment, here's what we imagine each major tech figure might smell like. Bear in mind, this is pure speculation and nothing more.
Elon Musk
Something musky, woody, and quietly powerful. No sweetness. No nonsense. Probably smells like ambition, stainless steel, and long meetings. As a result, something deep that doesn't need to announce itself.
Jeff Bezos
Clean, smooth, and confident. Something understated that says "I own this building" without raising its voice. Above all, effortless.
Mark Zuckerberg
Minimal and functional. Almost invisible. If he wore fragrance at all, it would likely be unisex, restrained, and oddly expensive. Similarly to his wardrobe, it would be deliberate in its simplicity.
Bernard Arnault
The LVMH chairman actually does run the world's biggest luxury empire. So in his case, the answer is probably several fragrances at once. That said, he's an outlier in this conversation.
Our Pick for the Billionaire Perfume Vibe
If a modern tech billionaire did wear fragrance, we imagine it would smell a lot like Not Elon's Musk.
Not because it's official. Not because it's endorsed. And definitely not because anyone involved knows what Elon Musk actually smells like. Rather, it fits the idea of a billionaire perfume perfectly.
It's a deep, musky, woody scent built around oud, spice, and warmth. Rosewood and cardamom on top. Sandalwood and vetiver in the middle. Vanilla and amber at the base. Consequently, it develops slowly from spice and wood into smooth, resinous warmth. The kind of scent that smells expensive without trying too hard.
Additionally, it's 100% vegan, unisex, and made in the UK. Only 100 bottles of each size are produced, so it's genuinely limited.
See Not Elon's Musk from £49.99
Why "Not Elon's Musk"?
This is not a celebrity fragrance. It's a parody perfume, a joke, and a commentary on luxury culture. The name makes that clear from the start.
It's not official or affiliated. Not endorsed by Elon Musk, Tesla, SpaceX, X, or anyone with a net worth calculator. Furthermore, it's not trying to be. It's a novelty fragrance and design-led satire that pokes fun at the strange way we obsess over how rich people live, eat, dress, and apparently smell.
If you're into niche fragrances with a sense of humour, you might also enjoy browsing Noted Aromas for affordable alternatives to high-end scents.
Does It Actually Matter What Billionaires Wear?
Probably not. In reality, the fascination with billionaire perfume says more about us than it does about them. According to the Fragrance Foundation UK, the UK fragrance market is worth over £1.8 billion annually. A huge chunk of that is driven by aspiration and marketing rather than insider knowledge.
Nevertheless, there's nothing wrong with wanting to smell expensive. The trick is finding something that matches the vibe without the pretension. And at £49.99 for a 5ml bottle, Not Elon's Musk at least delivers on the comedy value.
Frequently Asked Questions
What perfume does Elon Musk actually wear?
There is no confirmed, public information about Elon Musk's fragrance of choice. No interviews, endorsements, or official statements exist on the topic. As a result, any claims you see online are speculation.
Is Not Elon's Musk a real perfume?
Yes, it's a real eau de parfum. It's a parody fragrance with genuine scent notes including oud, rosewood, and sandalwood. However, it is not affiliated with Elon Musk or any of his companies in any way.
What does billionaire perfume smell like?
Based on the general profile of high-end niche fragrances, a billionaire perfume would likely be woody, musky, and oud-based. In other words, warm, confident, and quietly expensive. That's the profile Not Elon's Musk was designed around.
Is Not Elon's Musk vegan?
Yes. It contains no animal-derived ingredients. It's also unisex and made in the United Kingdom.
How much does Not Elon's Musk cost?
The 5ml "Regular Joe" size starts at £49.99. There's also a 50ml bottle for £499.99 and a 100ml bottle at £999.99. The pricing is deliberately part of the satire.
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