
Last updated: 22 March 2026
Emma is one of the UK's most popular budgeting apps, connecting your bank accounts, credit cards, savings and investments into a single dashboard via Open Banking. The free plan is limited to two accounts, but sign up through our referral link and you'll get a 30-day free trial of any Emma app premium plan (Plus, Pro or Ultimate), instead of the standard 7 days. Emma Technologies Ltd is authorised and regulated by the Financial Conduct Authority (FRN 794952, FRN 1042167).
Emma uses Open Banking to pull your financial accounts into one place. It categorises your transactions, tracks your spending against budgets you set, flags forgotten subscriptions and gives you a clear picture of where your money goes each month. You can sync budgets to your payday rather than the calendar month, which makes tracking far more realistic for most people.
Beyond budgeting, Emma is also an FCA-authorised broker, offering access to a curated range of international ETFs and funds. You can invest from as little as £1 directly within the app, though dedicated investment platforms will typically offer a wider selection and lower fees.
Emma supports more than 50 UK banks and financial institutions. You can connect accounts from providers including:
Emma doesn't directly integrate with self-managed brokers like Freetrade, Trading 212 or Lightyear. However, you can create manual accounts within Emma to track those balances and include them in your overall net worth.
The free plan lets you connect two accounts with basic budgeting and transaction categorisation. Paid plans unlock the features most users will actually want:
Annual billing gives you roughly 30% off. Emma frequently runs promotions on annual plans, so check the app for the latest pricing.
The standard Emma free trial is 7 days. By signing up through a referral link, this extends to a 30-day free trial on any premium plan, giving you proper time to explore the budgeting tools, cashback offers and integrations before committing.
To get started:
Emma Technologies Ltd is registered with the Financial Conduct Authority for payment services and investment activities. The app uses Open Banking with read-only access, meaning it can view your transactions but cannot move your money or make payments on your behalf. Data is encrypted with TLS 256-bit encryption, and Emma does not store your banking credentials.
If you use Emma's savings pots, your money is held with partner banks. FSCS protection applies through the underlying bank, not through Emma directly.
There is a free plan, but it limits you to two connected accounts. Most features that make Emma genuinely useful require a paid subscription starting at £4.99/month.
If you don't cancel before the trial ends, you'll be charged for the plan you selected (monthly or annual). You can downgrade to the free plan at any time.
Yes. Emma integrates with Chase UK and JPMorgan Personal Investing via Open Banking.
Not automatically. Emma doesn't integrate directly with self-managed brokers, but you can create manual accounts to track those balances and include them in your net worth.
Yes. Paid plans include in-app cashback through partner brands, including some UK banks. Activate offers in the app and the cashback is tracked automatically.
Both are solid budgeting apps. Snoop's premium plan is cheaper at £4.99/month, while Emma offers deeper analytics, investment features and broader integrations. For a full comparison, read our Emma app review.
This site contains affiliate links. We may earn a commission if you sign up via these links, at no extra cost to you. This does not affect our editorial recommendations.
This is not financial advice. Emma's plans, pricing and features may change. Always check the Emma website for current terms. Capital at risk when investing.
Image from Emma
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