Last updated: 23 March 2026

This is an opinion piece. Views expressed are the author's own and do not constitute professional advice.

Cool Factor: 3/5

ESG investing with JPMorgan Personal Investing gives UK investors a managed, hands-off way to back companies with stronger environmental, social, and governance credentials. The socially responsible portfolios are transparent, backed by MSCI analytics, and available across ISAs and pensions. But when the platform sits under JPMorgan Chase — named the world's largest financier of fossil fuels — the contradiction is hard to ignore. Here's our honest take.

Read more