Last updated: 21 September 2026. Every Soho Home art price here was read on sohohome.com on 21 September 2026.
By Tristan · Arts, exhibitions and creative culture
An online gallery picks the art, an interiors brand sells it, and members pay 15% less
Soho Home art is a collection of 146 original works and limited-edition prints. Rise Art, the London online gallery, chooses them, and Soho Home, the interiors side of Soho House, sells them. Prices run from £295 for the cheapest print to £10,000 for the two biggest canvases. Soho House members and Soho Friends pay 15% less on every piece.
For this piece I went through the collection to find the artists behind those prices. Six of them are below, led by my top pick, the London painter Henry Ward. They range from a Newlyn painter with work in the Tate to a typographer who taught himself to paint. I also worked out when the member discount pays for itself. In short, it only does so once you spend more than £900 in a year.
01 / The partnership
What Soho Home art is, and who chooses it
Rise Art chooses the work. Soho Home sells it online and hangs it in its shops.
Rise Art started in London in 2011, founded by Scott Phillips and Marcos Steverlynck. It sells work by emerging and mid-career artists online, and it also runs art rental, commissions and advisory services. Its Soho Home partnership page says it supplies original artwork "from emerging and celebrated artists". That work goes to Soho Home's studios in the UK, Germany and the US.
On the Soho Home art pages, the collection splits in two. Specifically, there are 123 originals and 23 printed editions. Soho Home describes the prints as limited editions created in small batches. Meanwhile the originals cover painting, collage and weaving, with the same works also listed on Rise Art's own site.
The partnership goes back at least to March 2024. That month the painter Clare Thatcher posted about her work in its Dwellings exhibition at the King's Road Studio in Chelsea. Today the show is The Room We Make, named after a series by Ulrika Segerberg. Her paintings from that series now cost £2,600 to £4,505.
Rise Art's founder, Scott Phillips, sums up the gallery's taste on the same page. "We curate and celebrate the decorative, the challenging, and the conceptual artists whose work moves us and shapes our perception of the world."
02 / The money
What Soho Home art costs, and when membership pays
Originals start at £595. The member discount is 15%, and it only covers its own cost above £900.
The cheapest original in the collection is Phillip Maltman's London from Forest Hill 2 at £595. Printed editions, however, start lower, at £295. At the top, Day Bowman's Polewatch III and Richard Cook's Godolphin both cost £10,000. Meanwhile the dearest prints are Casey Moore's Meadow #41 and Meadow #44, at £5,400 each.
Soho House members and Soho Friends see a member price 15% below the regular one on every piece. Soho Friends is the cheaper way in, at £135 a year according to Soho Home's membership page. So the discount only covers the fee once you spend £900 in a year. Take one of Andrew Crane's £700 paintings, for example. A Soho Friend pays £595 plus the £135 fee, which is £30 more than the regular price.
The same works are also for sale on Rise Art. I compared three: Godolphin, Polewatch III and Crane's Veil. All three cost the same there as the regular Soho Home price, so the Soho Home listing only saves money for members. In addition, Rise Art lets you return any artwork within 14 days free of charge, framed or unframed. However, Rise Art lists Godolphin and Henry Ward's Hulda III as unframed and not ready to hang. So budget for framing on top of the price.
For non-members, then, it makes no difference where you buy. Use the shops to see the work first, and only join for the discount if you plan to spend more than £900. Alternatively, gallery shops sell open-edition prints for a fraction of these prices, such as the Barbican Shop's Cross Section print.
Browse the Soho Home art collection
03 / Editions or originals
Limited editions or one-off originals
An original is the only one. An edition is one of a set, and the size of the set matters.
An original is a single object. When Richard Cook sells Godolphin, nobody else can own that painting. A limited edition, by contrast, is one of a fixed number of identical prints, usually signed and numbered by the artist. Because the artist sells more than one, each costs less.
Lobo Velar de Irigoyen shows the gap clearly. For example, his print El río te dice cuando remar costs £965 at Soho Home. According to its Rise Art listing, it is an edition of 30, signed and numbered on the front. The print itself is on Hahnemühle Photo Rag cotton paper and measures roughly 99 by 79cm. Meanwhile his one original in the collection costs £4,550, nearly five times as much.
So which should you buy? An original gives you the artist's own hand on the surface, with every brushmark and correction. An edition gives you the image for less, and a good one is still made to last. Either way, check the edition size before you pay. An edition of 30 is genuinely limited, whereas a print made in the thousands is much closer to a poster.
For editions by better-known names, Avant Arte is the other place I look. It makes silkscreen prints, sculpture editions and digital works with artists such as Grayson Perry, Anish Kapoor and Mickalene Thomas. Since 2022 it has also sold time-limited editions, where the length of the release window sets the edition size instead of a number fixed in advance. Avant Arte says that approach reaches thousands of collectors. So expect much larger editions there than at Soho Home, and check the final number on each release.
04 / The artists
Six artists in the Soho Home art collection worth knowing
Chosen for the work and the careers behind it, not for the price tag.
Henry Ward
Henry Ward is my top pick in the collection, and he has more work in it than any other artist I looked at. It runs from three small Hulda paintings at £1,200 to £1,350 up to Canary at £8,000. In between sit Kingdom at £6,000, Fray at £6,250 and three Bethany paintings at £3,500 each.
He describes himself on his own site as a painter, writer and educator living in London. He first trained at Winchester School of Art. Later he wrote a PhD at Middlesex University on teaching as an artistic practice. He is also director of the Freelands Foundation, where he launched the Freelands Painting Prize in 2020. Before that, he was head of education at the Southbank Centre.
He painted Hulda III, subtitled Blimpy, on the House of Hulda residency in Andøya, Norway, which Rise Art supported. That shows the gallery putting something into an artist's working time, rather than only selling the results. His paintings also hang in the Soho House collection in London. Meanwhile Kittoe Contemporary, which shows his work too, quotes him wanting to "indulge in the visceral seductiveness of paint".
"I want to make forms that feel familiar but are unnameable, forms that feel as though we might recognise them."
Henry Ward, quoted by Kittoe Contemporary
Katja Beckman Ojala
Katja Beckman Ojala made two tapestries in 2025, both in linen and silk. They are called Everything He Said Was a Revelation and Everything She Said Was a Revelation, so the titles clearly answer each other. However, Soho Home sells them as two separate products, at £8,665 and £8,705. As a result, nothing stops them going to two different homes.
She wove both by hand on a silk warp dyed in kasuri. That is the Japanese form of ikat, where the weaver dyes the threads in sections first. She studied kasuri in Kyoto in 2013, then took an MFA in textile art at Konstfack in Stockholm in 2016. According to the Rise Art listing, each tapestry is a little over a metre on its longest side. Together, then, they need a large wall.
In her artist statement she writes that her works "are not in a rush". So if you want the pair as she titled it, buy both in the same order.
Day Bowman
Day Bowman grew up on the West Country coast and studied at Chelsea School of Art. Since then her paintings have turned the coastline into slashes of oil, charcoal and conte. The result sits somewhere between abstraction and a view of the sea.
Polewatch III, from 2004, measures 168 by 152cm, roughly the height of an adult. It also shares the £10,000 top spot in the collection. At the other end, Wave Study I is a 30cm square of oil and charcoal on canvas for £800, about the size of an LP sleeve.
In 2019 she won first prize at the Anima Mundi painting prize, the Bath Arts Open and the first Wales Contemporary. Then in 2025 she showed at the Royal Academy Summer Exhibition. As she explains on her own site: "Scale is important to me. I love working large so that my whole body is gesturally creating the marks and slashes and brushstrokes."
Richard Cook
Of the six artists here, Richard Cook has the longest track record. Born in Cheltenham in 1947, he studied at St Martin's School of Art and then the Royal College of Art. Since 1985 he has lived in Newlyn in Cornwall. Tate St Ives gave him a solo show in 2001. In addition, his biography lists work in the Tate, British Museum and Arts Council collections.
Godolphin, for instance, is a 2025 oil on canvas, 102 by 122cm, at £10,000. By contrast, Evening Trees is oil on a panel 18 by 19cm, about the size of a side plate, for £1,800. "I have been living and working in Newlyn, Cornwall, for 40 years," he writes, "walking in the local landscapes and capturing their essence in paint."
Together, Bowman and Cook show what the £10,000 ceiling buys. In both cases, that means a large canvas by a painter with prizes and museum shows behind them.
Lobo Velar de Irigoyen
Lobo Velar de Irigoyen dominates the printed editions. Currently his prints run from £845 for Diving to £1,090 for Solo Verano. There is also one original, El saludable aliento de la mañana, at £4,550.
Born in Buenos Aires in 1978, he started out as a fashion and editorial photographer in 1998. Now he cuts up his own photographs and adds paint, pencil and other materials. He calls it "drawing with memory". Rise Art also named him one of its ten artists to watch for 2025. His Rise Art profile quotes him directly: "I see my work as a playful and abstract attempt to explore the intimacy of daily life in a constant state of discomfort."
Soho Home calls these prints limited editions, so check the edition size with Soho Home before you buy. After all, a small, numbered edition is the difference between a limited print and a poster.
Andrew Crane
Andrew Crane is the answer to whether you can buy an original here without spending thousands. Three of his paintings, Veil, Evensong and Hill with grey sky, cost £700 each.
Born in London in 1949, he studied graphic design at the Central School of Art. He then worked in typography before teaching himself to paint. The lettering shows: Rise Art's listing for Veil says the painting started out as a letter A. Veil is acrylic and oil on canvas, 39 by 49cm, a little bigger than a sheet of A3.
He is a member of Contemporary British Painting, and his profile there quotes him: "Lately, when I show up at a canvas, my head is pretty empty."
05 / Choosing
How to pick art you will still love
Buy the piece you keep going back to look at, then check it fits the wall and the budget.
The best advice I know about buying art is also the simplest: buy what you love. After all, a painting chosen to match a cushion will bore you within a year. On the other hand, one you keep going back to look at earns its place every day. Resale value is a poor reason to buy here, because nobody can promise what a living artist's work will be worth later.
After that, the checks are practical:
- See the work in person if you can. Colour and texture never look quite right on a screen, and the two London studios are free to walk into.
- Measure the wall, then compare it with the size of the work. Rise Art listings also have a View In A Room button that shows the piece at scale against a wall.
- Ask for help. Soho Home offers a complimentary interior design consultation in its studios, and Rise Art runs an art advisory service.
- Budget for framing. Godolphin and Hulda III, for instance, both arrive unframed.
- Know the return policy. Rise Art takes back any artwork within 14 days, free of charge.
The four I would hang
If the budget were mine, Henry Ward would go on the wall first. Hulda III (Blimpy) is small enough for almost any room at 23 by 30cm, about the size of a sheet of A4, and £1,350 buys a painting by an artist with prize shortlists and public collections behind him. I like the way its dark, striped form sits on the pale green ground: it looks like something you almost recognise, which is exactly what he says he is after.
Next, Katja Beckman Ojala's Everything She Said Was a Revelation, for the way the kasuri dyeing breaks plum, peach and black into stepped, pixel-like blocks. I would want both halves of the pair, but this is the one I would start with.
Then Andrew Crane's Veil. It is a pale field cut by a black diagonal, with a scratched number 3 near the middle, and at £700 it is the easiest of the four to justify. Finally, Richard Cook's Godolphin, named after the estate in west Cornwall. Up close it is a thick, loose tangle of pale greens and yellows, and from across a room it becomes a landscape.
06 / The catch
The problems with buying Soho Home art
The art stands up. The pricing and the shop format are where it falls short.
First, this is not affordable art on any normal reading of the word. The cheapest original costs £595. So there is nothing here for a first £200 purchase.
Second, the member price makes the art a perk of membership as much as a product. Consequently, it rewards people who already pay Soho House and does nothing for anyone else. As the sums above show, a Soho Friends membership only breaks even above £900 of spending in a year.
Third, the shop format does not always suit the work. Selling Beckman Ojala's tapestries as two products treats a titled pair as two furnishings. Nothing stops you buying one without the other.
Finally, an interiors brand selling art raises an obvious worry: that someone chose the paintings to match the sofas. In fact Rise Art does the choosing, and the six artists above have the training and prizes to back that up. Even so, Soho Home built this collection for living rooms, and it says so. Its own introduction talks about "the integration of fine art and contemporary interiors". Also, neither company publishes how it splits a sale with the artist. So I cannot tell you what an artist earns from a £700 painting.
07 / In person
Where to see Soho Home art in person
Two London shops show the collection, and neither needs a membership.
Rise Art names five Soho Home studios showing the work. Two are in London, at King's Road and Westbourne Grove, and one is at Soho Farmhouse in Oxfordshire. Then the other two are DUMBO in New York and Melrose Avenue in West Hollywood. It also supplies the German side of the partnership, where Soho Home's studio is in Berlin.
In London you can simply walk in. King's Road Studio is a former chapel built in 1824, at 6 Duke of York Square. It opens 9am to 6pm Monday to Saturday and 11.30am to 6pm on Sunday. Westbourne Grove Studio, at 230 to 236 Westbourne Grove, opens 9.30am to 6pm Monday to Saturday. On Sunday it opens 11am to 5pm. By contrast, only members and Soho Friends staying overnight at Soho Farmhouse can visit the studio there.
The collection rotates, so contact the studio before a special trip to check which works are on the walls. Phone numbers and email addresses for each one are on Soho Home's stores page.
08 / Verdict
My verdict on Soho Home art
The obvious suspicion is a furnishing service with artists' names attached. However, the evidence says otherwise. Rise Art picks the work, and it has backed at least one artist's residency. The collection also includes painters with Tate shows and Royal Academy exhibitions behind them. On top of that, you can see the paintings in two London shops without paying a membership fee. If I were buying one piece, it would be a Henry Ward.
Where it falls down, though, is price and access. There is nothing here for £200, and the member discount only helps people who already pay Soho House. So use the studios to see the work, and read the artist's page on Rise Art. Only think about membership if you plan to spend more than £900. For a first purchase, Andrew Crane's £700 paintings and Lobo Velar de Irigoyen's prints are the realistic options.
Soho Home art FAQs
What is Soho Home art?
It is a collection of original artworks and limited-edition prints that Soho Home sells and the online gallery Rise Art chooses. Soho Home is the interiors brand from Soho House. On 21 September 2026 it held 146 works: 123 originals and 23 printed editions.
Who are Rise Art?
Rise Art is an online gallery that Scott Phillips and Marcos Steverlynck started in London in 2011. It sells work by emerging and mid-career artists, and it also offers art rental, commissions and advisory services.
Do you need to be a Soho House member to buy?
No. Anyone can buy at the regular price online or in the London studios. However, members and Soho Friends see a lower member price.
What is the member discount worth?
The member price is 15% below the regular price. Soho Friends membership costs £135 a year. So the discount only covers the fee once you spend £900 in a year.
How much does Soho Home art cost?
At the regular price, originals ran from £595 to £10,000 on 21 September 2026. Printed editions ran from £295 to £5,400. The same works I compared cost the same on Rise Art's own site.
What is the difference between an original and a limited edition?
An original is the only one of its kind. A limited edition is one of a fixed number of identical prints, usually signed and numbered. In this collection, Lobo Velar de Irigoyen's print El río te dice cuando remar is an edition of 30 at £965, while his original costs £4,550.
Are the Soho Home prints limited editions?
Soho Home describes its printed editions as limited editions created in small batches with Rise Art. Check the edition size before you buy, because it decides how limited the print really is.
Can you see the works in person?
Yes. Soho Home's King's Road and Westbourne Grove studios in London show work from the collection. Both open to the public seven days a week. The collection rotates, so contact the studio first if you want to see a particular piece.
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