JPMorgan Personal Investing (UK)

Last updated: 8 June 2026

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Capital at risk. The value of investments can go down as well as up and you may get back less than you invested. Past performance is not a reliable indicator of future results.

What is JPMorgan Personal Investing?

JPMorgan Personal Investing is a managed investment service aimed at UK residents who want professional portfolio management without choosing individual stocks or funds. You pick an investment style and risk level, and JPMorgan's in-house team builds and manages a diversified portfolio of exchange-traded funds (ETFs) on your behalf. They handle rebalancing and strategic adjustments based on market conditions.

The platform launched under the Nutmeg brand in 2012 and became one of the UK's first robo-advisors. J.P. Morgan acquired Nutmeg in 2021 and completed the rebrand to JPMorgan Personal Investing in November 2025. According to reporting at the launch, it manages over £8.5 billion for more than 265,000 UK investors.

It's accessible via web and app, and also integrates with the Chase UK banking app, allowing you to manage investments alongside your everyday banking.

Products available

JPMorgan Personal Investing offers five core products, each with a minimum investment of £500 (except where noted):

Stocks and Shares ISA – invest up to £20,000 per tax year, tax-free on returns. The most popular product on the platform. Minimum £500.

Lifetime ISA (LISA) – for first-time homebuyers or retirement. Contribute up to £4,000 per year and receive a 25% government bonus. Must be aged 18 to 39 to open. Minimum £100.

Junior ISA (JISA) – tax-free savings for children under 16, with a £9,000 annual allowance. Set up by a parent or guardian; the child can access funds at 18.

Personal Pension (SIPP) – choose how your retirement savings are invested. Contributions receive 20% tax relief (more for higher-rate taxpayers). You can transfer existing pensions in and consolidate them.

General Investment Account (GIA) – no tax wrapper, but no contribution limits either. Useful if you've maxed out your ISA allowance and want to keep investing.

Tax treatment depends on the individual circumstances of each client and may be subject to change in future.

Investment styles

Unlike DIY platforms where you pick your own investments, JPMorgan Personal Investing manages your money across one of several investment styles. Each one has different risk levels to choose from (typically 1 to 10).

Fully Managed – the original and most popular style. A diversified portfolio where the investment team makes strategic adjustments based on market conditions.

Smart Alpha – adds an extra layer of active management using research from J.P. Morgan Asset Management. The team adjusts both the portfolio allocation and the underlying active ETFs.

Socially Responsible Investing – focuses on companies with higher environmental, social, and governance (ESG) standards, while avoiding sectors deemed problematic.

Thematic Investing – targets specific growth themes such as AI adoption or healthcare innovation. Not available for pensions. Higher risk than other styles.

Income Investing – designed to pay a monthly income from dividend-focused ETFs, while also growing capital. Requires a minimum of £10,000. Available for ISAs and GIAs only.

Fixed Allocation – a lower-cost style where the asset mix is set on a long-term basis and requires less frequent active management.

Fees

JPMorgan Personal Investing charges an annual management fee based on the value of your portfolio and the investment style you choose. For managed styles (Fully Managed, Smart Alpha, SRI, Thematic, Income), the fee is 0.75% on the first £100,000, falling to 0.35% on amounts above that. For the Fixed Allocation style, it's 0.45% on the first £100,000, dropping to 0.25% above.

On top of the management fee, you'll also pay underlying fund costs (the charges built into the ETFs themselves) and market spread costs. These are reflected in your portfolio's performance rather than charged separately. JPMorgan states there are no set-up fees, exit fees, or trading charges.

Cash held within products earns interest at the Bank of England base rate minus 0.75%. Cash-only pots earn a fixed rate set by JPMorgan and aren't charged a management fee.

Full details are available on JPMorgan's fees page.

Capital at risk. The value of investments can go down as well as up and you may get back less than you invested. Past performance is not a reliable indicator of future results.

How it compares

JPMorgan Personal Investing sits in the "managed" end of the market. You're paying for a team to handle your investments, which means fees will be higher than pure DIY platforms. Here's how it broadly stacks up:

vs DIY platforms (Lightyear, Trading 212, Freetrade) – DIY platforms charge significantly lower fees (often zero commission on trades) but leave all investment decisions to you. If you're confident picking your own ETFs or shares, a DIY platform will usually be cheaper. See our investment app FX fees comparison for more on costs.

vs other robo-advisors – JPMorgan's management fee (0.75% for managed styles) is in line with other managed services in the UK market. The key differentiator is the backing of J.P. Morgan's global investment research and the Smart Alpha style, which layers in active management from J.P. Morgan Asset Management.

vs financial advisers – JPMorgan also offers paid restricted financial advice (meaning they only recommend their own products). An initial guidance call is free. This sits somewhere between a pure robo-advisor and a full independent financial adviser.

Who it suits

JPMorgan Personal Investing may suit people who want their investments professionally managed and are comfortable paying a management fee for that convenience. It tends to work for investors who want a hands-off approach, value the reassurance of a well-known financial institution, and would rather not spend time researching individual stocks or funds.

It tends to be less suitable for experienced investors who want full control over their portfolio, or those who are very fee-conscious and would prefer a cheaper DIY platform.

Current offers

JPMorgan Personal Investing regularly runs promotional offers for new customers, including fee-free introductory periods and referral rewards. For the latest offer details and how to sign up, see our JPMorgan Personal Investing referral page.

For an opinion on whether the platform is worth it, read our full JPMorgan Personal Investing review.

Key facts at a glance

Platform: JPMorgan Personal Investing (formerly Nutmeg)

Parent company: J.P. Morgan (part of JPMorgan Chase & Co.)

Regulated by: Financial Conduct Authority (FCA no. 552016)

FSCS protected: Eligible investments up to £85,000 per person per FCA-authorised firm

Products: Stocks and Shares ISA, Lifetime ISA, Junior ISA, Personal Pension, General Investment Account

Minimum investment: £500 (£100 for LISA)

Investment approach: Managed, globally diversified ETF portfolios

Management fee: From 0.45% (Fixed Allocation) to 0.75% (Managed styles) on the first £100,000

DIY platform: Planned for launch in 2026

App: Available on iOS and Android; also accessible via the Chase app

Assets under management: Over £8.5 billion (as of the November 2025 launch)

UK clients: Over 265,000

Frequently asked questions

Is JPMorgan Personal Investing the same as Nutmeg?

Yes. Nutmeg rebranded to JPMorgan Personal Investing in November 2025. All existing products, portfolios, and accounts carried over automatically. The investment team and approach remain the same.

Is JPMorgan Personal Investing regulated in the UK?

Yes. It is authorised and regulated by the Financial Conduct Authority (FCA reference: 552016) and covered by the Financial Services Compensation Scheme up to £85,000 per person per FCA-authorised firm.

Can I pick my own stocks on JPMorgan Personal Investing?

Not yet. The platform currently offers managed portfolios only. However, JPMorgan has announced plans to launch a full DIY investment platform in 2026, which will let users buy and sell individual investments.

What are the fees for JPMorgan Personal Investing?

The annual management fee ranges from 0.45% to 0.75% on the first £100,000, depending on the investment style. Underlying fund costs and market spread costs also apply but are built into portfolio performance rather than charged separately. There are no set-up, exit, or trading fees.

How does JPMorgan Personal

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